Living in Mumbai, I have seen that firsthand and how this bustling financial capital of India is a home of incredibly diverse range of businesses from innovative startup to global corporations.
In such a competitive environment, having a strong online presence is a crucial factor. Agree? And. Companies are very eager to stand out the crowd is similar quote of look like “Stand up from the clutters” banner ads that you have seen everywhere in the Local train, metro station across Mumbai. Which is a phenomenal decision in the marketplace and attract the local and tech-savvy audience and build a credibility.
Thus the birth of SEO search engine Optimization. SEO is one of the best practice of optimizing your online business as a website to enhance its organic/natural visibility in search engines like Google, Being And artificial search engines like ChatGPT search and etc.
Improving your website search engine ranking business can also reach a larger audience and drive a more traffic to the website an ultimately increases conversion and sales. In this article we will discuss the importance of Search Engine Optimisation (SEO) and how you can leverage the benefits if you in and around Mumbai, Maharasthra.
What do you know about SEO (Search Engine Optimisation) ?
SEO has evolved significantly since its inception early 1990s. Initially, this technique was mainly for keyword stuffing and getting many backlinks as possible.
Often through the questionable means the search engine have become more sophisticated. So SEO has grown into the complex and multifaceted discipline that involves the Combination of technical, on page and off page strategies.
Today SEO focuses on providing great user experience and delivering high quality content which are the following the best practices that align with the search engine guidelines.
Key components of search engine optimizations is always takes huge tasks that you want to consider in proper way. It is optimising your website speed, mobile friendliness, site architecture. SiteMaps. Robots and etc. Let us dig through to understand each topics now,
Website Speed: why does it consider when you are here in Mumbai?
One critical aspect of Search engine optimization that cannot be overlooked without website speed. Ensuring that your website is quickly is essentials to several reasons particularly the fast-phased city like Mumbai. You know why?
In the city where time is essence. Users are always expect website to load almost instantly. Assume that it is a less than 2 seconds. Because a slow loading website is frustrated visitors lead to high bounce rate.
If you consider your business is in Mumbai, needs to cater to an impatience audience that won’t hesitate to abandon means like a sluggish site.
Mobile Friendliness: Why should you consider this?
So, optimising your website to be a responsive and functions well on all the mobile devices as a mobile first indexing has become the priority for the search engine.
With the rise of smartphones everywhere, more people are accessing Internet through mobile devices. Agree?
Yes, making it’s crucial for website especially city is like a Mumbai where mobile Internet usage is too high. Everywhere you can see that people are surfing things on the mobile.
Mobile friendly websites provide a better user experience with easy navigations, readable text, quickly load times and keep visitors engage are reducing the bounce rate.
Google has prioritised mobile versions for indexing and rankings, so non-mobile-friendly sites could suffer in search engine ranking.
Site architecture. How can Site structure enhanced user engaging on an experience?
One of the most things for an efficient SEO is building a large tool of well organised site structure which will helps search engine robots and users can navigate all the urls on the website as recommend. Thus, Search engine robots clearly visits all the urls and have chances of indexing it to show the results in SERP pages. this will create more visibility which will turn less bounce rate and raises in engagement.